![]() The user onboarding is also the easiest - an engaged user doesn’t even have to sign up for the product to start designing.Ĭanva removes all the obstacles in the way of your “ah-ha, it can be that simple to make pictures” moment. With all that background, it took me five minutes to fall in love with Canva, the easiest design tool on the planet Earth. That's how I became a writer - text editors were pretty intuitive even 10 years ago. Not for long, though, because I was traumatized by Photoshop and Illustrator, principal (and very complicated) design tools of the old times. Nobody knows, but when I was a child, I wanted to be a designer. The article comes to a close and I feel we know each other well enough for personal stories. Instead, it became the fourth fastest growing app in 2020, with 149% growth year over year. Monday didn’t become a meme as the most annoying app (check the Duolingo meme craze). That leads us to a stream of reminders, emails, and push notifications that works pretty well. These little features that Calendly strategically put on my road to the main value of the app made the road engaging.įor the product design team, it means plenty of testers, and it also means that if they nail fast, accurate and relentless onboarding experiences for each tester they win. “aha, I can build automatic workflows around events”.“aha, I can collect payments inside the app”.“aha, I can add some buffer time before or after events”.“aha, I can specify the location where both parties will connect at the scheduled time”.And as you go, you meet some little gems: After getting through its onboarding process, I see how it happened.Īfter the signup, Calendly offers you to schedule your first event. Why would anyone need a paid scheduling service when we all have Google Calendar, this free-of-charge perfection? And still, Calendly became an inherently viral meeting scheduler. Calendly and their step by step “aha” moment strategy So let’s reveal what is an “aha” moment for some best-of-breed SaaS apps and what exactly they are doing to make people stick. It puts a big square blue “Add friend” button everywhere so that you don’t forget to add your friends.īest product “aha” moment examples under the microscopeĪny unsuccessful app is unsuccessful in its own way, but any successful app is good in hooking users with “aha” moments. ![]()
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